Research Paper On Social Media Advertising

Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.

  • Mass Media and Its Influence

    A 5 page paper that examines the tremendous influence of the mass media as presented in The Interplay of Influence: News, Advertising, Politics, and the Mass Media by authors Kathleen Hall Jamieson and Karlyn Kohrs Campbell. Discussed are the three sections in which the book is divided, sections that detail the influence and role of the mass media in news presentation, advertising, and political campaigns respectively. Bibliography lists 5 sources.

  • Social Psychology and Advertising

    8 pages in length. That the advertising industry and social psychology are integrally related is indisputable. Indeed, the very foundation of advertising is to appeal to the core of one's social association by means of psychological allure. Within the framework of the advertising industry, social psychology represents the study of various components of attitude, motivation, personality and behavior as they reflect an individual's influence upon and by social groups. Bibliography lists 7 sources.

  • Advertising and the Internet

    An 8 page overview of the world transition toward Internet-based advertising. This paper emphasizes the low cost and tremendous effectiveness of the media in capitalizing on the public’s growing tendency to turn to the Internet to research their buying interests. The author emphasizes as well, however, that despite the technological distinction of the Internet, many of the same marketing ploys are necessitated in this new medium as were necessitated by more traditional advertising campaigns. Bibliography lists 7 sources.

  • Stereotypes and the Media

    A 5 page essay that looks at the current state of media and its obsession with stereotypical images. The paper reviews social theory relating to image, racial portrayals in the media, and the portrayal of women in the media—and posits that in the United States, legitimate media is currently underground. Bibliography cites 7 sources.

  • Women and the Impact of the Media

    This 8 page thesis paper looks at various forms of media including print advertising, commercials, television programming, films, music videos and more to discuss how media's images affect women's self-esteem. While part of the effects of media are blatant in terms of images presented, others are less obvious such as the subservient or otherwise stereotypical roles women play. Bibliography lists 7 sources.

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