Research Paper On Radio Advertising

Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.

  • Promoting a Supermarket - the Design of an Integrated Marketing Communication Approach

    This 9 page paper looks at the way in which an integrated marketing communication campaign may be created for a local supermarket. The paper starts by examining the concept of integrated marketing; discussing how it is achieved and providing an example of an integrated marketing campaign and utilizes that information in order to provide a framework for a new campaign to support a local supermarket chain. The integrated marketing campaign utilizes local advertising, radio, an Internet website and a social networking site. The bibliography cites 10 sources.

  • Powerful Radio and Television Advertising

    A 14 page overview of the power of advertising. Concentrating on television and radio advertisements the author emphasizes the tendency of advertisers to target emotion, cultural affiliation, and even gender to persuade the audience to buy a product. Bibliography lists 8 sources.

  • Training Considerations for Preparing Dealers to Sell An Italian Brand of Short Wave Radio

    A 5 page paper evaluating alternatives available to Radio Palermo, an Italian manufacturer of short-wave amateur radios that is well accepted in Europe but has poor sales in the US. The company and its US dealers are at an impasse, with Radio Palermo insisting that dealers train their sales people better and dealers retorting that they are unwilling to give Radio Palermo any more attention than their other 150 vendors. The paper recommends developing a training program for dealers and their salespeople. Bibliography lists 5 sources.

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