Research Paper On Crm In Retail
Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.
The Value of Customer Relationship Management for Web Based Retail Operations
This 16 page paper considers the potential value implementing customer relationship management software to support increasing sales for an online retail company. The paper gives a brief a general overview of an online retail organization, and then presents an overview of the technology. The application of CRM is considered in terms of the benefits, how it fits in with the value chain, potential risks as well as enabling technology, potential approaches to implementation and associated costs. The bibliography cites 11 sources.
A Research Project To Determine The Best Way Of Increasing Customer Loyalty At Scandinavian Airways Systems (SAS)
This 79 page paper is a dissertation style paper undertaking research to look at how the Scandinavian airline SAS can improve customer loyalty and the potential of using customer relationship management (CRM) to achieve increased loyalty. The paper looks at the development of the company, how they compete and the current loyalty system that is in place followed by an in-depth literature review concerning customer loyalty and CRM. A methodology is offered and simulated primary research results are presented before a conclusion is reached that recommends the adoption of a CRM system. The bibliography cites 54 sources.