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Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.
This 16 page paper considers the potential value implementing customer relationship management software to support increasing sales for an online retail company. The paper gives a brief a general overview of an online retail organization, and then presents an overview of the technology. The application of CRM is considered in terms of the benefits, how it fits in with the value chain, potential risks as well as enabling technology, potential approaches to implementation and associated costs. The bibliography cites 11 sources.
This 7 page report discusses the what customer relationship management (CRM) is and reviews literature related to the topic. The value of CRM is discussed along with what major factors have to be present for CRM to meet its full potential. Bibliography lists 11 sources.
This 79 page paper is a dissertation style paper undertaking research to look at how the Scandinavian airline SAS can improve customer loyalty and the potential of using customer relationship management (CRM) to achieve increased loyalty. The paper looks at the development of the company, how they compete and the current loyalty system that is in place followed by an in-depth literature review concerning customer loyalty and CRM. A methodology is offered and simulated primary research results are presented before a conclusion is reached that recommends the adoption of a CRM system. The bibliography cites 54 sources.
This 63 page paper looks at a problem; the large number of firms that are unable to gain value from CRM implementations and, supported by an in-depth literature review and simulated primary research (provided by the student) explores the potential for increased potential value to be created by integration CRM with customer centric business models. The bibliography cites 81 sources.
This 5 page paper is a dissertation proposal with the aim of undertaking a study to develop an evaluation system to predict the value that CRM may add to a banking organisation when looking at any specific organisation and the specific CRM system. The bibliography cites 11 sources.