ESSAY ON: Increasing the Potential Value of Customer Relationship Management by Integrating it with Customer Centric Business Models

Number of Pages 63

This research paper: The writer presents a dissertation style paper examining the potential for CRM to be improved and increase its potential success if it is to be integrated with a CCBM approach. The paper gives an introduction including aims and objectives and justification, an in-depth literature review looking at CRM and CCBM and then assesses research results provided by the student. Eighty sources are cited in the bibliography of this sixty three page paper.


File: TS14_TEcrmccbm.doc


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