Research Paper On Coca Cola Company

Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.

  • Marketing Strategies for Coca Cola

    A 10 page paper. The Coca-Cola Company has been the world's largest producer of carbonated soft drinks for many years. It holds that position through diversification, development of new products, creating new markets, and market penetration. This essay reports and discusses the company's marketing mix, how they target niche markets, and how they position the company. Bibliography lists 12 sources.

  • Supply and Demand for Coca-Cola Products

    This 3 page paper looks at the concept of supply and demand as it applies to the Coca-Cola Company. Answering questions set by the student the paper discusses equilibrium level of supply and demand, what would happen if government out price constraints on the company, what has impacted on the quantity demanded and how the firm has adjusted supply. The bibliography cites 2 sources.

  • A New Coca Cola Plan

    This 14 page paper examines the Coca Cola company looking at the background of the company and its market alignment. The paper then advocates a change in the employee culture and how employees are valued, to increase productivity, to lower costs and increase the positive level of perception in the eyes of the consumer. The paper outlines the analysis and then plans this change. The bibliography cites 16 sources.

  • TQI and Its Implementation at Coca Cola

    This 5-page paper, by using various examples from the Coca-Cola company, attempts to address the execution phase for Total Quality Implementation including management support, customer satisfaction and employee feedback. Bibliography lists 5 sources.

  • New Coke: Marketing Flop

    4 pages in length. Diversity is a critical component to any company's continued success; without the benefit of change, organizations cannot expect to remain competitive within their own industries. However, there is a fine line between reinventing an already popular product within acceptable consumer boundaries and completely altering the product so it is wholly unidentifiable. The Coca-Cola company crossed over this line when they introduced the ill-fated New Coke in response to Pepsi's many offshoot products. The extent to which consumers shunned New Coke is both grand and far-reaching; that the manufacturer was compelled to bring back original Coke a mere seventy-nine days after New Coke's release (McGregor et al, 2006) speaks to a marketing faux pas that should have been realized long before New Coke ever progressed beyond the proverbial drawing board. Bibliography lists 4 sources.

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