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Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.
An 8 page paper assessing the statement, “market segmentation and positioning are the keys to building a strategy for corporate growth.” The paper discusses segmentation and the marketing mix, using Nike as the primary example of the influence of market segmentation on business results. Bibliography lists 7 sources.
This 14 page paper looks at the issues and the challenges for the marketing managers in consumer goods companies when applying market segmentation including why market segmentation matters and how it relates to target marketing and positioning. The bibliography cites 10 sources.
A 9 page paper. In some ways, the public image of nurses and nursing has changed a great deal but in other ways it has changed little over the decades. The writer discuses public image as well as self-image, why image is important and how it might be changed. Bibliography lists 11 sources.
A 5 page research paper that discusses the image of nursing and how this image should change. Examination of the literature on this topic suggests that the key to recruiting and retaining nurses, of both genders, is to reconcile the various images of nursing. Bibliography lists 8 sources.