I accept receiving promo codes and other educational info from this company.
Get My Code
Number of Pages 3
This research paper: This 3 page looks at the way that consumers purchasing MP3 players perceive the iPod. The paper simulates primary research interviewing three iPod player owners who have bought new MP3 players in the last 12 months. The paper looks at the results which include an assessment of the way they made their purchase decision and the perception of brand personality for the iPod. The bibliography cites 4 sources.
File: TS14_TEipodres.doc
Send me this paper »
« Back to Topic Listings