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Number of Pages 25
This research paper: This 25 page paper is a marketing plan for the opening of a new restaurant specializing in Persian food, located in Canberra, Australia. The paper provides an assessment of the overall macro environment which will impact on the restaurant, looking using a PEST analysis as well as looking at the general competitive environment. The marketing plan is then proposed looking first at the target market and then presented using the 4 P’s framework. The marketing plan is designed utilizing the macro environmental analysis. The bibliography cites 25 sources.
File: TS14_TEpersiarest.doc
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