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Number of Pages 19
This research paper: This 19 page paper begins with a general introduction of the use of sex in advertising, per se. The author then reports the way sex has been used in the music industry, including some of today's rappers moving into making porn movies. Britney Spears and others are used as examples of performers who began with an image of wholesomeness and transitioned into a very different image. Examples from Russia and Japan demonstrate that using sex to sell music is not and American phenomenon. Does sex really sell music? The jury is out. Consider the fact that while sales in the industry dropped by 3 percent in one year, sales in the Christian and gospel arena rose by over 13 percent in that same year. The author presents a discussion that includes comments from those who believe sex sells, e.g., even a classical label used sex to sell one artist's classical music, and those who believe it is not working at all. Bibliography lists 17 sources.
File: MM12_PGsxmsc.rtf
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