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Number of Pages 4
This research paper: This 4 page paper answers 4 questions concerning market research. The first looks at a case provided by the student; Santa Fe Grill and assesses what type of market research they need. The second question consider what type of information a firm such as McDonalds may want to gather when undertaking a mystery shopper program. The third question looks at who should determine market research needs and if the research method is important, the last part considers different types of research that could be used by different firms.
File: TS14_TEmktres.rtf
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