An 18 page paper that discusses the integrated communication marketing plan approach. Specifically, the essay is an ICM for a new hypothetical product, surge and data protectors for the PC. The writer offers information about the ICM approach, then discusses strategy, market analysis, target market, situational analysis, promotional campaign including advertising strategies and promotions and how performance will be evaluated. An advertising budget is also included. Bibliography lists 6 sources.

A 14 page paper. Cigarette advertising began in the early 1900s. It was about 1924 when women were targeted as a market. Tobacco companies first had to dispel society’s mindset against women smoking. Three themes have dominated public relations campaigns and marketing campaigns directed towards women. These are discussed as is the timeline of advertising to women. Bibliography lists 9 sources.

This 3 page paper looks at a case study of a firm operating in Germany and the US to assess potential future approaches to business in difficult economic climates and assesses production and pricing decision ands considers entering new markets. The bibliography cites 2 sources.

An 18 page paper discussing the growing acceptance of marketing and advertising within the health care industry. There are three ways that health systems can build their bottom lines. One is by raising rates, which has been resisted and condemned by nearly every aspect of health care. Another is to cut costs. Cost-cutting efforts have been in place for years, to the extent that employee morale has been decimated in many organizations and patient care has been known to suffer. The final method of increasing the bottom line is to build volume, which health care systems are actively embracing as average marketing expenditures have risen by nearly $500,000 annually in a single decade. The paper discusses current marketing issues, marketing communications and advertising, decision-making techniques and considerations in developing marketing plans. Bibliography lists 11 sources.

This 9 page paper looks at the way in which an integrated marketing communication campaign may be created for a local supermarket. The paper starts by examining the concept of integrated marketing; discussing how it is achieved and providing an example of an integrated marketing campaign and utilizes that information in order to provide a framework for a new campaign to support a local supermarket chain. The integrated marketing campaign utilizes local advertising, radio, an Internet website and a social networking site. The bibliography cites 10 sources.