Research Paper On Retail Banking

Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.

  • Bank Comparison Analysis

    A 10 page paper comparing Bank of America and Charter One Bank, discussing their points of focus and differing positions in their markets. The paper discusses Bank of America more fully in that it is the largest retail bank in the country. The paper discusses issues of profitability, liquidity and regulation. Bibliography lists 7 sources.

  • Choosing a Promotion for Piggy Bank

    A 3 page paper discussing the focus of a promotion offering cash back on credit card purchases made with a Piggy Bank credit card. Choices are to offer incentives at traditional retailers or limit the incentives to online sales. The paper recommends choosing traditional retail because its growth is slower and more predictable, allowing the bank to enter the promotion with a better sense of what the total cost will be. A 9-slide PowerPoint presentation is available. Bibliography lists 5 sources.

  • Choosing a Promotion for Piggy Bank

    A 3 page paper discussing the focus of a promotion offering cash back on credit card purchases made with a Piggy Bank credit card. Choices are to offer incentives at traditional retailers or limit the incentives to online sales. The paper recommends choosing traditional retail because its growth is slower and more predictable, allowing the bank to enter the promotion with a better sense of what the total cost will be. A 9-slide PowerPoint presentation is available. Bibliography lists 5 sources.

  • Challenges of the Retail Market in Chile

    This 8 page paper looks at an issue concerned with doing business in Chile. Most goods will be sold through retail outlets, or resellers, however the retail industry and structure in Chile is different from the retail markets seen in many other countries. The paper looks at the structure and patterns seen in the retail industry in Chile with a focus in the grocery and department store segments. The bibliography cites 8 sources.

  • Movement from Investment to Retailing

    This 8 page report discusses some of the issues involved in the process of what had once been purely an investment company expanding into the area of retailing. The writer points out that in order to make the move to retailing the organization must understand that retailing is as much about performance as it is about product. Bibliography lists 5 sources.

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