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Number of Pages 47
This research paper: This 47 page paper is the beginning of a dissertation, with literature review and methodology, to examine and determine what the future strategy of the Irish low cost airline RyanAir, the main competitor of EasyJet, should adopt in the global airline industry. The paper examines the background of the airline industry, looking at the general environment and the model follow cost airlines developed by Southwest. The company and its performance is considered and compared with similar companies as well as traditional companies such as British Airways. The paper then looks at the generic types of strategies that could be adopted before outlining a brief methodology for primary research. The bibliography cites 50 sources.
File: TS14_TERyanglobal.rtf
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