ESSAY ON: Developing Strategy; The Case of Estelle Enterprises

Number of Pages 6

This research paper: This 6 page paper considers a case study provided by the student where a company faces threats and has to develop a strategy to cope with the threats. The case is briefly outlined, and the strategy included related diversification, the development of a new channel of distribution; the Internet and the development and maximization of competitive advantages. The bibliography cites 2 sources.


File: TS14_TEestell.rtf


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