ESSAY ON: Buyer Behavior: Estee Lauder's Eye Cream

Number of Pages 10

This research paper: A 10 page paper which examines consumer behavior as it relates to needs and wants of a product. The product is Estee Lauder's eye cream. The paper presents an overview of the product, conducts an interview with users, and then discusses aspects of the product that are satisfactory or need work. Bibliography lists 10 sources.


File: JR7_RAeyecrm.rtf


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