Research Paper On Digital Marketing In India

Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.

  • Marketing EMI Music in the Digital Age

    EMI are facing a number of marketing challenges, the decision by Radiohead to release tracks on their own website and increase in digital music downloads are all indicators of the changes. This 11 page paper looks at some of the challenges EMI face in terms of the general marketing of a service rather than a physical good and consideration of the influences and impact of marketing on the internet. The bibliography cites 11 sources.

  • Digital Music - Blog Entries

    This 8 page paper looks at different aspects of digital music. Written in the style of blog entries the development of digital music formats, the influence of iTunes on the industry, piracy and measures to prevent piracy, music and cellular telephones and the opportunities offered to unsigned bands. The bibliography cites 10 sources.

  • Eastman Kodak and the Digital Imaging Market

    This 5 page paper looks at the case of Kodak and its’ late entry into the digital imaging. The paper considers how Eastman Kodak can best innovate in order to gain market share and increase profit. The paper is based on a case study supplied by the student. The bibliography cites 2 sources.

  • Using Elasticity to Set a Price

    This 5 page paper is based ion a case study supplied by the student looking at a fictitious case. Will bury has developed a new technology to create digital books and wants to launch them on the market,. He needs to consider the different influences in order to determine the right price. The paper discusses pricing in terms of the concept of elasticity and uses data supplied to assess elasticity and set a price. The bibliography cites 2 sources.

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