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Number of Pages 6
This research paper: 6 pages in length. In times past, customer-focused satisfaction was all a company could uphold in order to propel its specific marketing strategies in what was an entirely consumer-driven industry. Over the past thirty years, however, this myopic tactic has given way to a much broader understanding of competitive factors, government policy and the universal political, economic and technological components that ultimately produce market change. This overhauled structure – known as strategic marketing - has been responsible for transitioning the entire approach to domestic and global marketing. Bibliography lists 5 sources.
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