Research Paper On Ethics In Marketing

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  • Marketing and Ethics

    An 8 page paper. Is the phrase "ethical marketing" an oxymoron? Ethics in marketing have evolved over decades but it was not until the 1980s that an emphasis on ethics began to appear in the literature. The literature notes that from the 1940s until the 1980s, the rule of thumb in marketing was caveat emptor. It still is in many ways but there are more marketers trying to follow ethical practices in today's society. This paper provides examples of unethical practices, a brief overview of the evolution of ethics in marketing and discusses the American Marketing Association's Code of Ethics. Ethics are discussed in terms of marketing research, advertisements, pricing and availability, among other things. Bibliography lists 5 sources.

  • Marketing and Ethics

    An 8 page paper. Is the phrase "ethical marketing" an oxymoron? Ethics in marketing have evolved over decades but it was not until the 1980s that an emphasis on ethics began to appear in the literature. The literature notes that from the 1940s until the 1980s, the rule of thumb in marketing was caveat emptor. It still is in many ways but there are more marketers trying to follow ethical practices in today's society. This paper provides examples of unethical practices, a brief overview of the evolution of ethics in marketing and discusses the American Marketing Association's Code of Ethics. Ethics are discussed in terms of marketing research, advertisements, pricing and availability, among other things. Bibliography lists 5 sources.

  • Marketing Issues for Banks

    This 18 page paper is written in four parts. The first part looks at the use of a marketing audit, discussing what it is, why it is useful and how it may be of value to a bank such as HSBC. The second part of the paper considers why it is important that firms innovate and applies this to the banking industry,. The third part of the paper suggests a new marketing plan for HSBC and the last part of the paper looks at ethics in marketing, how two other firms; McDonalds and Walls Ice-cream can dealt with ethics and then considers the important of ethics in marketing banks. The bibliography cites 11 sources.

  • German Retail Industry Case and General Application of Business Ethics

    This 16 page paper is written in three parts. The first part of the paper asks what the term business ethics means and explores this with a definition and a philosophical approach to ethics in business. The second part of the paper considers how ethics can be seen in the German Retail industry, using examples to support points raised. The last part of the paper considers whether or not the German government should intervene to enforce ethics in the German market. This section includes the comparison of the German market with two models of corporate governance. The bibliography cites 14 sources.

  • Google, Ethics and China

    This 4 page paper looks at the challenges faced by Google when they entered the Chinese market. The paper focuses on the ethical aspects with the need to compromise the stated corporate ethics to complain with Chinese government requirements. The paper ends with a general discussion of different issues firm expanding into foreign markets may need to consider. The bibliography cites 4 sources.

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