ESSAY ON: The Use of Fear in Advertising

Number of Pages 5

This research paper: This 5 page paper looks at the different ways that fear may be used as a tool in a marketing campaign. By looking at the examples of an anti-smoking campaign, promotion of an anti-perspirant and a campaign for an anti-wrinkling campaign these different uses are outlined and explained. The bibliography cites 5 sources.


File: TS14_TEfearad.rtf


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