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Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.
Three Studies on Consumer Behavior: Green Buying: A seven-page paper comparing three research articles on consumer behavior. In particular, the three articles deal with 'green buying,' and detail the techniques used to increase consumer awareness of environmental issues, differences in environmental awareness between various groups, and how that awareness translates into consumer purchasing action. Lists three sources. 99buygr.wps
This 5 page paper considers the similarities and differences in human behaviour sciences and the studies of consumer behaviour. The paper then consider to what extent all human behaviour may be seen as consumerist. The bibliography cites 6 sources
This 8 page paper discusses the overall market for wine in the United states and abroad, as well as influences on the market, consumer behavior, market sementation, niche markets, consumer attitudes and current trends.Bibliography lists 5 sources.
An 8 page paper discussing soft drink marketing. Now as never before, marketers are charged with knowing who their customers are, what they want for themselves and what they are willing to do to get it. Successful marketers need to closely examine what makes consumers behave in the way that they do. The purpose here is to list determinants of consumer behaviors of which marketers need to be aware, and discuss changes that have occurred in the soft drink markets of Asia. Bibliography lists 9 sources.
This 10 page paper looks at the consumer behavior that is observed in the greetings card market. The behavior is analyzed using a range of approaches, including Maslows Hierarchy of Needs, personality types, emotions, attitude and segmentation. The bibliography cites 15 sources.