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Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.
This 9 page paper looks at the way in which an integrated marketing communication campaign may be created for a local supermarket. The paper starts by examining the concept of integrated marketing; discussing how it is achieved and providing an example of an integrated marketing campaign and utilizes that information in order to provide a framework for a new campaign to support a local supermarket chain. The integrated marketing campaign utilizes local advertising, radio, an Internet website and a social networking site. The bibliography cites 10 sources.
A 6 page paper discussing the potential benefit of using the equivalent of the social network within an organization. Dell has IdeaStorm; Starbucks operates My Starbucks Idea; and the Federal Reserve Bank of Cleveland uses one to share information internally. A specific-use network modeled after a purely social network can be of direct benefit to the organization supporting and providing it. Idea exchange can result in knowledge greater than the sum of its information parts, and the social network setting provides a venue for that exchange. Bibliography lists 7 sources.
This 7 page paper examines social networking sites and discusses government's role in stopping terrorism. Bibliography lists 5 sources.
This 7-page paper discusses the ethics of various social networking situations, as they pertain to businesses. Bibliography lists 1 source.
A 3 page paper describing the network of an online brokerage. “Infrastructure” is defined as “the underlying foundation or basic framework … the resources (as personnel, buildings, or equipment) required for an activity.” Fictional Primus Securities entered the competitive brokerage service market and in three months’ time has enabled online trading; differentiated its website from competitors; and achieved enhanced customer satisfaction. The purpose here is to describe the technology infrastructure that supports and enables such accomplishments. Bibliography lists 4 sources.
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