Research Paper On Consumer Buying Behavior

Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.

  • Consumer Purchasing and Motivational Theories

    In ten pages this essay features the hierarchy of needs developed by Abraham Maslow in an assessment of the statement 'Motivational theories are important devices for marketers to use to identify and predict consumer buying behavior.' Seven sources are cited in the bibliography.

  • Buying Green - Studies in Consumer Behavior

    This 7 page paper compares three articles on the growing trend of consumers to buy green, focusing on the methods used to increase consumer awareness of environmental problems; differences between environmental groups; and how consumer awareness of those differences influences buying decisions. THere are 3 sources listed in the bibliography.

  • The Marketing Information System

    A 6 page paper discussing the use of marketing information. The marketing information system is comprised of internal data, marketing intelligence and marketing research. Each form of information has its place in consumer and business behavioral models; the purpose here is to assess those facts for both consumer and business buying behavior models. Bibliography lists 3 sources.

  • Social Networks and Tourism

    In a paper of five pages, the author reflects on word of mouth and e-word of mouth (eWOM) as they influence consumer behaviors. The current literature reflects the importance of social networking and eWOM as major sources of communication with the tourism consumer base. User-driven content can influence opinions and drive consumer behaviors, but both positive and negative messages can occur in the same forum. Subsequently, companies must recognize the impacts of the varied messages that may appear in user-driven social media, as well as the way it can influence different consumers. The research provides an interesting perspective on the challenges and application of eWOM. Bibliography lists 5 sources.

  • Research Proposal to Increase Knowledge of Online Purchasing Processes

    Before buying a product or a service online consumers traverse a number of processes, identifying potential products or services, and potential suppliers. This 21 slide presentation is a proposal for research to increase knowledge regarding the way consumers develop preferences. The proposal is for the research to be undertaken using online hotel booking. The slides are provided with speaker notes. Five sources are cited in the bibliography of this seventeen page paper.

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