Research Paper On Marketing Mix
Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.
Production and Pricing at Under Armour, Inc.
A 5 page paper discussing two items of the marketing mix for Under Armour, makers of performance sports apparel. Nike founder Phil Knight was not overly excited about the changes that needed to be made at Nike after it became a big company, but the alternative was even less appealing. It appears that Under Armour currently is facing many of the same types of choices and will need to respond to them in the manner of a large company rather than as a small one. Bibliography lists 7 sources.
Innocent Drinks Value Creation
This 16 page paper looks at the UK firm Innocent Drinks, which specialized in smoothies and fruit based drinks. The paper looks at the firm, the way in which they compete, the products and marketing mix and the competitive advantages that they have developed and how they add value to their operations. The bibliography cites 12 sources.
Preparation for a Study on the Important of Marketing and the Marketing Mix Elements
This 8 page paper is the start of a lager project to investigate the importance of the marketing mix for Southwest Airlines. The paper starts with an introduction to the study background and area, identifies research objectives and specifics some research questions. The paper then undertakes a literature review looking at relevant theories. The paper is preparation for the study only and does not present the analysis of Southwest. The bibliography cites 16 sources.
Gateway Inc. and the Application of Sales Management Principles
An 11 page paper. This essay presents a sales plan for Gateway, Inc., which is the #2 direct marketer of personal computers. Topics include: description of Gateway, Inc, including their vision and philosophy; selected fiscal data; marketing mix (4Cs); competition; fiscal comparison with primary competitor; competitive environment; goals; marketing strategies; sales plan monitoring and controlling; summary and conclusions. 2 tables are included. Bibliography lists 12 sources.