Research Paper On Innovation In Financial Services

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  • Marketing Communications and the Selling of Financial Services

    Financial services products are an intangible good and may often be a grudge purchase making them harder to sell. This 5 page paper considers the role of communications in marketing financial services and looks at how a financial services company can gain a competitive advantage. The bibliography cites 8 sources.

  • Value-Based Management in the Financial Services Industry

    A 10 page paper discussing the interest that a financial institution is likely to have in value-based management and value chain assessment for decision-making purposes. Value-based management rests on the concept of the value chain, consisting of the inbound logistics; operations; outbound logistics; marketing and sales; and service (The Value Chain, 2005) activities of the organization. Financial services organizations must address all of these issues as well as the financial aspects of operations of businesses they are assessing for investment or financing services, or even for acquisition. Bibliography lists 12 sources.

  • Financial Products and Market Targeting

    This 6 page report discusses targeting a market for financial products. When looking at the larger financial product development framework that encompasses marketing that purchases are not necessarily about the item or service purchased. For competitive reasons, many financial institutions are becoming more inclusive in their operation and far more broad-based in terms of design of their financial products and the opportunities such products provide. Such a process extends to marketing as well. Bibliography lists 4 sources.

  • Home Depot's 5 Year Marketing Plan

    This 16 page paper presents a marketing plan for the named company. Home Depot Inc. is the largest home improvement chain in the world and the second largest retailer (after Wal-Mart) in the United States. The company has historically offered a vast array of home and garden improvement products at the lowest cost possible with the best customer service. In recent years, its customer service has declined dramatically. This paper presents a market analysis that includes a company profile, industry analysis, analysis of the competition, a SWOT analysis of the company, mission, financial and nonfinancial goals, target markets, customer analysis, expanded services, marketing mix (4Ps), selected financial data, and a marketing plan with five-year financial projections and the five-year implementation plan. 3 Tables are included. Bibliography lists 15 sources.

  • Technological Innovations Between 1930 and 1944

    This 6 page paper looks at a range of technological innovations which took place between 1930 and 1944. The paper discusses innovations including the development of photocopier technology, the radio telescope and a computer. The innovations are discussed and patterns underlying technological innovation of this time assessed. The bibliography cites 5 sources.

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