Research Paper On Herbs

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  • Styles of Leadership and Southwest Airlines

    This 8-page paper discusses leadership and the culture of Southwest Airlines, why it has been so successful and the challenges the company currently faces. Also discussed are leadership styles evidenced by SWA's leader Herb Kelleher.

  • Ernesto Che Guevara's Leadership Characteristics

    A 10 page paper discussing the management style and motivations of the medical doctor that was so important in the development and continuation of Marxist influences in Latin America. A committed opponent of capitalism and the US, Guevara exhibited many of the same characteristics that can be found in the leadership of Southwest Airline’s Herb Kelleher, another charismatic leader. Bibliography lists 5 sources.

  • Importance of Management and Leadership in Contemporary Business

    A 5 page paper discussing the growing importance of true leadership in today’s rapidly changing business environment. Autocracy had a place in the past; Henry Ford was the master. Today and in the future, Herb Kelleher and Jack Welch provide better models. Their companies, Southwest Airlines and GE, have risen to leadership positions in their industries despite great opposition, and the rise was fueled by the superior leadership present in each. Bibliography lists 5 sources.

  • Four Questions Pertaining to Management of the Airline Industry

    A 5 page paper answering 4 questions about the airline industry. Questions address codesharing at American Airlines and China Eastern Air; what makes Herb Kelleher worthy of admiration; suggestions for marketing for the future; and recommendations for allocating $5 billion for fleet replacement over 4 years. Bibliography lists 13 sources.

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