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Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.
This 7-page paper focuses on the ethics of advertising, most specifically, advertising to children. Bibliography lists 5 sources.
This 16 page paper examines ethical considerations within the recruitment process. The paper outlines different areas where ethics may be an issue and looks at the way in which organizations can ensure that their recruitment processes are fair and ethical. Issues discussed include issues such as advertising positions, interviews, the testing of candidates and potential approaches to remuneration packages. The bibliography cites 22 sources.
A 48 page overview of advertising. Merchants and manufacturers have been advertising their products and services literally for hundreds of years. Though advertising never has been as intense as it is in today’s hypercompetitive environment, it nonetheless has been instrumental in the success (and failure) of many, many businesses over the years. The purpose here is to review advertising’s history and how it has changed over the years, and to glimpse into the future for what forms it likely will take in coming years. The paper discusses advertising’s history; the 4 Ps; semiotics; the fallout of Calvin Klein’s 1995 campaign; international advertising; and advertising as art. Bibliography lists 30 sources.
This 3 page paper discusses whether or not advertising actually causes people to buy things they don’t need or want. It also explores the way in which advertising affects people’s lives, favorite/least favorite ads, most effective approach, and products advertised. Bibliography lists 2 sources.
A 9 page research paper that contrasts and compares US direct-to-consumer advertising for prescription drugs with the European approach, which emphasizes public health education because the advertising of name brand drugs in the EU is prohibited. The writer concludes that these two forms of advertising are converging and that this evolution offers a positive benefit to public health. Bibliography lists 10 sources.