Research Paper On Effect Of Advertisement On Sales

Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.

  • McDonald’s and Carlton Draught Beer Television Advertisements Compared

    This 12 page paper compares and contrasts to television advertisements shown in Australia; McDonald’s and Carlton Draught Beer. Each of the advertisements is considered in turn, identifying the potential target market, looking at the way that the advertisement is seeking to stimulate a purchase using Maslow’s hierarchy of needs, and assessing the impact of the advertisement with a small survey of three people. The bibliography cites 8 sources.

  • Online and Print Marketing at Starbucks

    This 4 page paper compares the online and printed advertisements of Starbucks, looking at what they communicate, the way they support sales and try to motivate purchases and how they compare. The bibliography cites 3 sources.

  • Internet Marketing Options for a New SME

    This 3 page paper considers potential marketing options for a new medium sized e-business. Choices such as search engines, banner advertisements and viral marketing are discussed along with a potential way of monitoring the sales that the different marketing sources create. The bibliography cites 3 sources.

  • Analyzing Martha Stewart Everyday Colors® Advertisement

    A 6 page paper analyzing a full-page advertisement appearing in the August-September, 2003 issue of Budget Living magazine. The advertisement is for Martha Stewart Living Omnimedia’s line of Martha Stewart brand paint colors. The paper assesses the advertisement for appropriateness for the audience and effectiveness in its message, concluding that it meets both conditions. Bibliography lists 1 source.

  • Advertising Effectiveness

    This 5 page paper looks at two advertisements and examines them to show how they are effective. The two advertisements are Maybelline Sky High Curves mascara and the diesel X-type Jaguar. The advertisements are examined for content and the way that the message is communicated by way of information and emotional appeal and the use of brand knowledge and aspiration. The bibliography cites 2 sources.

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