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Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.
This 8 page paper considers the role of ecotourism. The mass market for tourism is often seen as being one that is in no way compatible to an ecological approach. This paper argues rather than being a contradiction, mass market ecotourism offer many benefits for both the tourist and the environment. The writer considers different types of ecotourism projects along with their successes and failures. The bibliography cites 9 sources.
This 9 page paper presents an integrated communications marketing plan for an ecotourism product. The paper reviews the market, the product, marketing objectives, then identify the target market for designing a marketing campaign. The bibliography cites 10 sources.
This 9-page paper provides an example of how an eco-friendly hotel would operate in a Puerto Rican rainforest. Topics discussed include external activities for the guests, how the hotel should be constructed and some information on finances.
This 6-page paper discusses a potential marketing plan for tourism, including product description, situational analysis, pricing strategies, distribution and promotional strategies. Bibliography lists 5 sources.