Research Paper On Crm In Banking Sector

Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.

  • Overview of Customer Relationship Management

    This 7 page report discusses the what customer relationship management (CRM) is and reviews literature related to the topic. The value of CRM is discussed along with what major factors have to be present for CRM to meet its full potential. Bibliography lists 11 sources.

  • Customer Relationship Management and its Relation to E-Commerce

    is seen by many as having a great deal of potential to add to the value chain, creating better information and enhancing the relationship between the supplier and the buyer. This 20 page paper considers applications of CRM to e-commerce. There is a great deal of potential synergy in this market, but there are also problems. The paper considers these problems and presents some guidelines by which CRM and E-commerce should be integrated. The bibliography cites 23 sources.

  • Canyon Ranch Case Study

    This 3 page paper looks at the case of Canyon Ranch. The issue of whether or not a CRM (customer relationship management) system should be adopted is discussed as well as how it may help, the potential strategy and infrastructure and the potential for CRM to be a sustainable strategic tool. The bibliography cites 2 sources.

  • Proposal Literature Review for a Project on Sustainable Banking in the Sub Sahara Developing World

    This 12 page paper provides a an introduction and a literature review for a larger project examining the role and potential benefit of sustainable banking in sub Sahara Africa. The paper starts with an examination of the problem, proposes the research questions and offers an hypothesis. The main part of the paper is a literature review examining the concept, application and utilization of sustainable banking and considering some of the motivated and challenges which may face bank considering undertaking sustainable banking in sub Sahara Africa. The bibliography cites 30 sources.

  • Strategy Models for Bank Frey

    This 10 page paper looks at the small private Swiss bank, Bank Fey, its’ background and strategy and then considers the way in which ‘The Art of Banking’ and blue ocean strategy might be useful to the bank. The bibliography cites 4 sources.

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