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Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.
This 5 page paper is a dissertation proposal with the aim of undertaking a study to develop an evaluation system to predict the value that CRM may add to a banking organisation when looking at any specific organisation and the specific CRM system. The bibliography cites 11 sources.
This 22 page paper looks at the banks and banking system of the US and Saudi Arabia, to examine the similarities and the differences. The paper starts by looking at the banking environment inn general including issues such as bank management, supervision, and social and economic condition. The paper then goes on to assess the assets and liabilities in the banking sector before and after June 2008, looking at the similarities and differences. The bibliography cites 16 sources.
This 5 page paper is an outline proposal for a study on the way the banking sector serves the small and medium sized enterprise (SME) sector in Saudi Arabia. The paper provides an introduction, aims ad objectives section, a literature review and a methodology. The bibliography cites 6 sources.
This 79 page paper is a dissertation style paper undertaking research to look at how the Scandinavian airline SAS can improve customer loyalty and the potential of using customer relationship management (CRM) to achieve increased loyalty. The paper looks at the development of the company, how they compete and the current loyalty system that is in place followed by an in-depth literature review concerning customer loyalty and CRM. A methodology is offered and simulated primary research results are presented before a conclusion is reached that recommends the adoption of a CRM system. The bibliography cites 54 sources.
This 7 page report discusses the what customer relationship management (CRM) is and reviews literature related to the topic. The value of CRM is discussed along with what major factors have to be present for CRM to meet its full potential. Bibliography lists 11 sources.