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Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.
This 11 page paper is based on a case study provided by the student, considering whether the Dr Pepper Snapple Group should enter into the energy drinks market, competing with companies such as Red Bull, PepsiCo and Coca-Cola. The paper examines the characteristics of the energy drink market, and considers the potential target market, looks at the way in which the company may enter the market provides a potential financial projection for the first two years. The bibliography cites 3 sources.
This 28 page paper examines the California company Guayaki Sustainable Rainforest Products, the major supplier of the beverage yerba mate in the US and Canada, a beverage that is able to compete with coffee and tea as well as energy drinks. The paper looks at the company background, history and business model, assesses current and future competitors, identifies potential future markets and then performs a SWOT analysis discussing the strengths, weaknesses, opportunities and threats that the company faces. The paper entered a conclusion and considers the potential international job opportunities with the company. The bibliography cites 8 sources.
A 5 page marketing plan for an existing product. SoBeä Beverages is a line of ready to serve drinks that spans the gap between soft drink and 'health food.' SoBeä capitalizes on the trend toward other flavors than traditional colas and lemon-limes in such products as their black tea, energy elixirs, cranberry-grapefruit combinations and others, but does so with the addition of herbal ingredients such as ginseng, ginkgo, guarana and echinacea. Bibliography lists 7 sources.
This 3-page paper answers various questions about energy, fossil fuel and alternative energy. Bibliography lists 1 source.