Guayaki Sustainable Rainforest Products
This 28 page paper examines the California company Guayaki Sustainable Rainforest Products, the major supplier of the beverage yerba mate in the US and Canada, a beverage that is able to compete with coffee and tea as well as energy drinks. The paper looks at the company background, history and business model, assesses current and future competitors, identifies potential future markets and then performs a SWOT analysis discussing the strengths, weaknesses, opportunities and threats that the company faces. The paper entered a conclusion and considers the potential international job opportunities with the company. The bibliography cites 8 sources.