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Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.
A five page paper which looks at the factors which influence consumer buying behaviour and the way in which marketing strategies are formulated to take these influences into account. Bibliography lists 5 sources.
This 17 page paper is a research proposal to assess how the credit crunch is impacting on consumers buying behavior. The paper presents an introduction, justification and outlines limitation, before undertaking a literature review, presenting a methodology and a potential questionnaire. The bibliography cites 12 sources.
Three Studies on Consumer Behavior: Green Buying: A seven-page paper comparing three research articles on consumer behavior. In particular, the three articles deal with 'green buying,' and detail the techniques used to increase consumer awareness of environmental issues, differences in environmental awareness between various groups, and how that awareness translates into consumer purchasing action. Lists three sources. 99buygr.wps
A 6 page paper discussing the use of marketing information. The marketing information system is comprised of internal data, marketing intelligence and marketing research. Each form of information has its place in consumer and business behavioral models; the purpose here is to assess those facts for both consumer and business buying behavior models. Bibliography lists 3 sources.
This 4 page paper discusses some aspects of consumer behavior, such as the stages in the buying process beginning with the perception of need and the level of involvement based on the type of purchasing. Bibliography lists 2 sources.
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