A 6 page paper that discusses celebrity endorsements of various products. Using famous people to endorse or promote a product is not a new concept but it is one that is being seen a large proportion of marketing campaigns. This paper discusses the reasons for using celebrities, the need to match celebrity with product, the need for the celebrity's credibility and what companies can do to protect themselves against potential scandals involving the celebrity endorsing their products. Examples are provided. Bibliography lists 4 sources.

4 pages in length. America's obsession with dieting has reached epidemic proportions to such an extent that the simple endorsement from a celebrity all but guarantees the product's wild success. Learning that a number of famous personalities engage in certain dieting fads is all many people need to hear to encourage them to jump on the bandwagon themselves without fully understanding the risks and failure rate of the given weight loss trend. Bibliography lists 6 sources.

This 5 page paper looks at the trade that takes place between India and Asia, considering the trade levels, the increase and influences in trade such as reduction in trade tariffs and considers why India may be an attractive export destination for Australian goods and looks at potential barriers. The last part of the paper considers the viability of exporting beef from Australia to India. The bibliography cites 7 sources.

A 5 page paper discussing the current issue of nuclear testing as it relates to India and Pakistan. It has been many years since any nuclear testing has been conducted in any part of the world and the recent tensions between India and Pakistan have apparently brought out the 'big guns.' On May 11, 1998 -- India tested three nuclear devices 328 feet underground in a remote desert and the tests go on from there. Bibliography lists 8 sources. Ind-paki.wps

7 pages in length. As the discord between and among India, Pakistan and Kashmir continues, it can readily be argued that Kashmiri officials have grown tiresome of the perpetual battle. Much of the ongoing concern is focused squarely upon the nuclear bomb tests that have taken place between the ever-feuding India and Pakistan; indeed, the world held its breath when India conducted several nuclear bomb tests last year. Not to be outdone, Pakistan retaliated by detonating its own nuclear bomb test just a few days later. As a result of this blatant show of force between two nations that have a long history of discord, national leaders all across the globe imposed sanctions to clearly state their opposition to such terrorist acts. However, Kashmir has forever been powerless to assert its desires. The writer discusses the discord between and among India, Pakistan and Kashmir. Bibliography lists 6 sources.