Research Paper On Brand Awareness Pdf

Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.

  • Integrated Marketing Communication and Creating Brand Awareness

    This 4 page paper is written in two parts, the first part looks at what advertising and promotion is so importance in an integrated marketing communication (IMC) strategy. The second part of the paper considers the way that brand issues and desired image need to be considered before formulating a brand strategy. Both sections are illustrated with examples from the marketing of Calvin Klein. The bibliography cites 5 sources.

  • Global Branding And Global Brands

    An 8 page paper that begins with a discussion about brands and branding and the importance of branding. The essay then reports the most recognized brands and the top global brands, according to different reports. One report includes a comparison of the top brands in different geographic regions. Another study reports top brands in terms of brand value. Brands are identified. 1 Table included. Bibliography lists 9 sources.

  • The Importance of Branding in Marketing and Sales

    The writer looks at how marketing takes place. The paper starts by defining marketing and the way that it supports sales. The definition of a brand and an examination of branding strategies are then discussed, with consideration of the way a firm may use them to increase product awareness and support revenue generation. Ten sources are cited in the bibliography of this seventeen page paper.

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