ESSAY ON: MacIntosh Branding

Number of Pages 14

This research paper: The writer describes branding in detail, paying special attention to the MacIntosh (Mac) brand, which is an example of passionate branding, which is also explained. The writer argues that part of the extreme loyalty of Mac users may be due to its passionate branding. The paper is fourteen pages long and there are nine sources listed in the bibliography.

File: MM12_PGmacbr.rtf

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