Research Paper On Bottled Water
Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.
The Water Market
This 22 page paper is based on a case study supplied by the student. The paper examines the market for bottles water using a PEST analysis. The second part of the paper looks at some major bottles water suppliers, including Nestle, Group Danone, Coca Cola, PepsiCo and Suntory discussing the way they compete, the strengths and weaknesses of their strategies and the way that their strategies may be seen as a reaction to their rivals. The bibliography cites 10 sources.
Consumer Shifts and Cola Manufacturers
A 5 page paper discussing cola manufacturers' focus on bottled water as a product they can move along the product life cycle curve as dark, sugary colas continue to decline. Some marketers in the past have believed that consumers will buy anything they choose to place before us; astute marketers have come to understand that such is not the case. Consumers do need time to accept a new product, however, such as was the case with bottled water. Bibliography lists 2 sources.