• Recent Papers

    • ANSWERS TO QUESTIONS FOR TIGER MARKETING CASE

      Provides answers to Danish retailer Tiger's case study, concerning innovation. Discussed are how the marketing and operations functions can help this retailer become more innovative. There are 2 sources listed in the bibliography of this 6-page paper. ... MORE

    • Positivity and Input Strengths

      Leadership strengths is a topic that has been written about for decades. Recently, two surveys to identify strengths and talents were published and both are being used frequently. This paper discusses how people with different strengths make decisions and it also discusses how managers can develop different strengths. Examples are included. There are three sources used in this three page paper. ... MORE

    • Social Networks and Tourism

      In a paper of five pages, the author reflects on word of mouth and e-word of mouth (eWOM) as they influence consumer behaviors. The current literature reflects the importance of social networking and eWOM as major sources of communication with the tourism consumer base. User-driven content can influence opinions and drive consumer behaviors, but both positive and negative messages can occur in the same forum. Subsequently, companies must recognize the impacts of the varied messages that may appear in user-driven social media, as well as the way it can influence different consumers. The research provides an interesting perspective on the challenges and application of eWOM. Bibliography lists 5 sources. ... MORE

    • Bread will Rise With or Without Air Exposure

      This 3 page paper gives a potential experiment that could be dine to test if bread dough rise is effected by air exposure. This paper includes the story of going to the bakery and the bakers broken machine caused small loaves. Bibliography list 1 source. ... MORE

    • Connecting With One Outside the Group

      The emphasis of this report is how one small group included someone outside the group, in other words, making a connection between this group and one outside all groups. A brief background of the setting is provided. The paper discusses social capital and cultural capital in terms of this case study. There is one source used in this three page paper. ... MORE

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