ESSAY ON: Citibank in Asia-Pacific and the Credit Card Decision

Number of Pages 8

This research paper: This 8 page paper looks at the case study provided by the student. Citibank need to increase their revenues in the Asia-Pacific region, one way to achieve this would be to launch a credit card. The case study looks at the position of the company in 1988, considering the way in which the company has been performing in whether or not the launch of a credit card would be a good strategy. The paper determines that launching credit card would be good strategy, and then looks at the way in which this could be achieved in an effective manner. The bibliography cites 3 sources.


File: TS14_TEcitibankc.rtf


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