Research Paper On Market Segmentation Pdf
Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.
Market Segmentation's Influence
An 8 page paper assessing the statement, “market segmentation and positioning are the keys to building a strategy for corporate growth.” The paper discusses segmentation and the marketing mix, using Nike as the primary example of the influence of market segmentation on business results. Bibliography lists 7 sources.
Marketing of Coca-Cola
This 16 page paper looks at the marketing of Coca-cola considering the overall cooperate brand strategy, the way the brand strategy is put into action, issues of market segmentation, positioning and target marketing, promotions and the way that the company structure supports the strategic marketing. The bibliography cites 17 sources.
Maxis and the Malaysian Telecommunications Market
This 3 page paper looks at the Malaysian telecommunication market and the position of Maxis, discussing the market segmentation, market needs and the way that Maxis approaches these markets. The bibliography cites 4 sources.