ESSAY ON: Strategy at Rolex

Number of Pages 11

This research paper: An 11 page paper examining application of strategy assessment at a company that does not receive a great deal of attention for such assessment because it makes practically no information available outside the company. One of Porter's overriding messages is that strategy consists of a series of choices about how a company chooses to compete in its industry. Rolex appears to defy conventional wisdom in most areas of self-promotion and trend-chasing, and it has been quite successful in doing so. The paper discusses strategy in general, the luxury wristwatch market, the five forces, key success factors and driving forces. Bibliography lists 10 sources.


File: CC6_KSstratRolex.rtf


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