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Number of Pages 3
This research paper: A 3 page research paper that asks the question: What differentiates a quality product from a luxury product? First of all to be a luxury product the quality of the product or service offered must be incomparable. However, to project the aura of luxury, a product must also be associated with class, exemplary customer service and also a tradition that associates that product in the public mind with a history of quality that corresponds with a perception of luxury. These qualities are exemplified by three diverse products, which, while being very different, all project the aura of luxury, quality and class. These products are Bordeaux wine, the Ritz-Carlton chain of hotels, and Waterford crystal. Bibliography lists 3 sources.
File: D0_kh3lux.rtf
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