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Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.
Heelarious sell high heeled shoes for babies between the ages of 0 – 6 months. These soft shoes are highly differentiated, marketed on the basis of uniqueness and quality. This 8 page paper looks at the way that the company communicates quality through the materials used, packaging, pricing strategy and marketing and then considers how a star rating system could be developed for crib shoes. The bibliography cites 8 sources.
This 10 page report discusses a number of factors associated with the changing demographics of the nation of Jordan and their impact on development issues. Jordan is a small country that has had to creatively make the most of its limited resources and markets. Most international economic analysts believe Jordan’s economy may be, in the most significant of arenas, experiencing a recession. Nonetheless, the potential remains for a true fiscal renaissance for Jordan and its people. The theory of “demographic transition” serves as a baseline for greater understanding of the economic phenomenon being faced by Jordan. Bibliography lists 10 sources.
A 4 page case study of Converse. Converse is a shoe company founded in 1908 in Massachusetts. In 1917, the company introduced a canvas, high-top shoe that it called the "All Star." In the 1920s, a semi-professional basketball player named Charles "Chuck" Taylor joined the Converse sales team and began aggressively marketing the shoe throughout the Midwest as he ideal shoe for recreation and sports. For the next four decades, "Chucks," as they became known, were the shoes to have, particularly on the basketball court. This case study of Converse and Chucks looks specifically at its branding strategy. No bibliography is offered.
In three pages this paper provides instructions on how to select running shoes. Three sources are listed in the bibliography.
A 6 page paper that focuses on LaFeber's book, Michael Jordan and the New Global Capitalism. The essay looks at how sport has become so commercial over the decades to become part of global capitalism with major corporations sponsoring sporting events in the 1960s. The writer comments on the interaction of technology, capitalism and sport. LaFeber uses the relationship between Jordan and Nike as an example. Bibliography lists 5 sources.