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Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.
This 14 page paper examines the Coca Cola company looking at the background of the company and its market alignment. The paper then advocates a change in the employee culture and how employees are valued, to increase productivity, to lower costs and increase the positive level of perception in the eyes of the consumer. The paper outlines the analysis and then plans this change. The bibliography cites 16 sources.
This 7 page paper looks at the way in which sales of Coca-Cola and Pepsi have suffered, examining this from a marketing perspective. The paper uses the product lifecycle to explain the problems and patterns seen in the marketplace and considers the way in which Pespi and Coca-Cola have and could respond to retain sales. The bibliography cites 3 sources.
This 3 page paper examines the supply chain of Coca Cola around the world and considers why PepsiCo has a better logistics system than Coca Cola. The bibliography cites 4 sources.
A 5 page paper. The Coca-Cola Corporation has just come out of a two-year slump that saw its revenues and stock plummet. This paper discusses this slump and also where there are growth opportunities for Coca-Cola. Bibliography lists 7 sources.
A 20 page paper discussing the shift in Coke’s marketing perspective from a global view to one that is much more local in its approach. The company suffered massive setbacks in Europe when contamination in cans sold in Belgium and northern France sickened consumers. This is one reason for the shift away from the global focus, but there are others as well. The purpose here is to examine the shift from global to local focus, particularly as it applies to Coca-Cola France. Bibliography lists 18 sources.