ESSAY ON: Marketing Channels: Online Education

Number of Pages 5

This research paper: A 5 page paper discussing channel change in higher education. Distance learning in whatever medium is not a new idea, but has been practiced since the turn of the last century. The old correspondence school has gained new life with the advent of the Internet, leading many schools to reevaluate their marketing plans. Online offerings increased 72 percent between 1998 and 2000, and growth continues. Bibliography lists 3 sources.


File: CC6_KSmktgOnlinEdu.rtf


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