Research Paper On Online Advertising Pdf

Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.

  • Benefiting and Educating Consumers Through Advertising

    A 4 page paper discussing the benefits of using advertising to educate consumers. Educating consumers is a point of advertising's classic rules, but advertisers have moved increasingly further away from that rule in recent years as they strive merely to put brand names in front of consumers. As is the case with anything else when one or more points of "laws" are ignored, those ignoring those standard rules miss opportunity to achieve greatest efficiency. Pharmaceutical companies, online traders, online bankers and a host of other companies dealing in goods and services have fared well by including consumer education in their marketing efforts. Bibliography lists 6 sources.

  • Online Learning and Teaching

    A 4 page research paper that investigates this topic. Online learning encompasses the possibility of bringing about a revolution in delivery of higher education. However, along with benefits, online education also brings concerns. Literature addressing online education discusses concerns about instructional strategies and best practices in online teaching, as well as advantages, disadvantages, and how online learning compares with traditional classroom instruction. Bibliography lists 4 sources.

  • An Overview of the History and Future Trends of Advertising

    A 48 page overview of advertising. Merchants and manufacturers have been advertising their products and services literally for hundreds of years. Though advertising never has been as intense as it is in today’s hypercompetitive environment, it nonetheless has been instrumental in the success (and failure) of many, many businesses over the years. The purpose here is to review advertising’s history and how it has changed over the years, and to glimpse into the future for what forms it likely will take in coming years. The paper discusses advertising’s history; the 4 Ps; semiotics; the fallout of Calvin Klein’s 1995 campaign; international advertising; and advertising as art. Bibliography lists 30 sources.

  • The Learning Theories of AIU Online

    3 pages in length. AIU Online provides a comprehensive approach to learning that one might readily argue does not exist in some conventional institutions. The extent to which AIU Online strives to incorporate holistic learning theories is both grand and far-reaching; that Singularity™ Learning, Fourth Dimension Learning™ and CommonGround™ techniques are commonly applied in this virtual environment illustrates the lengths to which AIU Online goes to provide well-rounded instruction to its students. Bibliography lists 5 sources.

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