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Number of Pages 11
This research paper: This 11 page paper considers why the measurement of service quality is important in the tourism and hospitality industries and the way that both hard measures, looking at objective factors and soft measures that assess subjective elements of service should both be used. The paper then considers how subjective data can be collected and the usefulness of tools such as SERVQUAL. The bibliography cites 8 sources.
File: TS14_TEtoursqual.rtf
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