Research Paper On Hybrid Cars

Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.

  • GM's Hybrid Car Crown Victoria and Marketing

    A 5 page paper discussing external issues in marketing a hybrid car resulting from a fictitious alliance between Ford and GM. Here, Ford and GM have collaborated in an alliance to produce and market a hybrid car, one that has been a standby in the Ford product line for decades. In past years, Ford has been highly successful in profitably producing and selling trucks of all types, including its popular sports utility vehicle (SUV) lines. It has performed dismally in selling passenger cars, however. GM’s hybrid fuel system will be used in the new product, giving it fuel efficiency not possible in SUVs yet providing families with enough space for children and all their sports gear too. The alliance can present the hybrid as providing the best of all conditions for the traveling family, whether they are traveling across the country or across town. The alliance should focus on greater perceived safety; greater fuel efficiency and environmental responsibility; and the ability for the family to take only one vehicle when traveling together. Bibliography lists 3 sources.

  • GM's Hybrid Car Crown Victoria and Marketing

    A 5 page paper discussing external issues in marketing a hybrid car resulting from a fictitious alliance between Ford and GM. Here, Ford and GM have collaborated in an alliance to produce and market a hybrid car, one that has been a standby in the Ford product line for decades. In past years, Ford has been highly successful in profitably producing and selling trucks of all types, including its popular sports utility vehicle (SUV) lines. It has performed dismally in selling passenger cars, however. GM’s hybrid fuel system will be used in the new product, giving it fuel efficiency not possible in SUVs yet providing families with enough space for children and all their sports gear too. The alliance can present the hybrid as providing the best of all conditions for the traveling family, whether they are traveling across the country or across town. The alliance should focus on greater perceived safety; greater fuel efficiency and environmental responsibility; and the ability for the family to take only one vehicle when traveling together. Bibliography lists 3 sources.

  • Analysis of Marketing Opportunities; The Car Market in Australia

    This 16 page paper examines the macro environment in Australia to consider the suitability of launching a new luxury hybrid car. The paper outlines the product and then considers the economic, demographic, cultural, natural, technological and political influences from the theoretical and the practical perspective. The bibliography cites 7 sources.

  • Overview of Hybrid Electrical Vehicles

    An 8 page paper. A hybrid vehicle is one that uses two sources of power, such as gasoline and electric batteries. These are on the cutting edge of automotive technology. This paper discusses how such vehicles are powered and introduces the Toyota Prius and the Honda Insight. The writer also reports what American manufacturers are doing in this area. Finally, the disadvantages and advantages of hybrids are described. Bibliography lists 12 sources.

  • Buying a Car, Transmittal Letters, and Business Writing

    This 16 page report discusses two key areas – buying a new car and explaining how to buy a new car through a persuasive and well-reasoned example of business writing. In order to provide the typical consumer with the information he or she needs to get the best deal possible on a new car allows the writer to organize and present the information in a format that is both factual and easily understandable for a person who is entering the dog-eat-dog world of car purchases. Bibliography lists 7 sources.

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