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Number of Pages 12
This research paper: This 12 page paper answers 6 questions concern the marketing of high tech products and services. The first considers how customers may migrate to a new product assessing a new disc printer as an example new product. The second question looks at the sale of the ‘know how’ or the ‘proof of concept’ what they are, how they differ and the way that ‘proof of concept’ may apply to derivative sales. The paper then discusses the need to match market research with the different types of innovation, the purpose of emphatic design, the product mix and co marketing and finally considers what technology that may challenge current cultural barriers may be seen as more popular in the future. The bibliography cites 3 sources.
File: TS14_TEhitechm.rtf
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