Research Paper On Television Advertising

Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.

  • TV, Major League Baseball, and Economics

    This 5 page report discusses how television has affected Major League Baseball and the economics of the relationship between television and the game. Television has undeniably changed the character and promotion of sports stars in all games. While many television and sports analysts claim that baseball and television are not a profitable mix, the fact remains that television revenues for baseball broadcasts are extremely significant. Bibliography lists 7 sources.

  • TV Viewer Types Types Of Television Viewers: Home Shopping Addicts, Diehard Sports Fans And Public Television Loyalists

    5 pages in length. Since television's entrance into mainstream society more than fifty years ago, certain formations have taken place with regard to content and personal preference. The last half-century has transformed television into a multifaceted entity where specific factions can focus upon their most beloved form of televised entertainment, information or opportunities. Three of these types of groups – home shopping addicts, diehard sports fans and public television loyalists – represent the tremendously diverse role that television has come to play in contemporary society. No bibliography.

  • Cinema Persuasiveness

    A 7 page research paper that discusses the persuasive quality of visual images, focusing on film, but also discussing advertising and television images. This paper posits that film can influence behavior and that this influence can be either positive or negative. Bibliography lists 5 sources.

  • Obesity and Television Viewing: A Review of Literature

    This 6 page paper provides an overview of the existing research on the issue of childhood obesity and television viewing from two different perspectives: researchers who believe that it is caused by sedentary recreation and those who identify advertising and fast food consumption as the problem. Bibliography lists 6 sources.

  • Women and the Impact of the Media

    This 8 page thesis paper looks at various forms of media including print advertising, commercials, television programming, films, music videos and more to discuss how media's images affect women's self-esteem. While part of the effects of media are blatant in terms of images presented, others are less obvious such as the subservient or otherwise stereotypical roles women play. Bibliography lists 7 sources.

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