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Number of Pages 10
This research paper: This 10 page paper is based on a case study provided by the student. Intersect investment needs to change that there is disagreement within management regarding the way the changes take place. The CEO wants to adopt a customer intimacy model but there is resistance. The paper conducts a gap analysis looking at the issues and opportunities within the case, considering the stakeholder and ethical perspectives, determining the end state vision and then looking at the way the company can bridge the gap from its current position in order to achieve this desired position. The bibliography cites 7 sources.
File: TS14_TEininvest.rtf
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