ESSAY ON: Entering the Chinese Cosmetic Market

Number of Pages 9

This research paper: This 9 page paper considers the potential of the market for in China for cosmetics, including skin care products and makeup. The market s examined in the context of medium sized business seeking a new market to enter. After assessing the market ethnocentric and polycentric approaches are considered for entrance into the market. The bibliography cites 10 sources.


File: TS14_TEchinacos.rtf


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